Mayo Clinic is launching two research-based consumer applications (apps) for iPhone and iPod Touch this quarter, the first in a variety of mobile health products and services supporting the goal of making Mayo's expertise available to anyone, anywhere, anytime.

Mayo Clinic Symptom Checker provides users with focused, useful and actionable information from Mayo Clinic experts. User research dictated the simple, less-is-more nature of both the app design and its content. The free app features an adult and child symptom checker optimized for the mobile experience. It is designed to help people manage acute problems and provides guidance on practicing self-care at home, as well as insights into when additional care is needed. Mayo Clinic Symptom Checker also enables users to search MayoClinic for more information about thousands of health topics, and provides access to information about care at Mayo Clinic. Mayo's approach was to apply user research to guide the first release and then get it into the hands of users as soon as possible. Feedback from users will guide the priorities for future releases. For a demonstration, go to Mayo Clinic News Blog.

Another app, Mayo Clinic Meditation, launched in early January and provides a form of alternative medicine that focuses on the mind-body connection. The app, which is currently available for $2.99 on iTunes, is based on four years of research by Amit Sood, M.D., a physician in complementary and integrative medicine at Mayo, and has been clinically validated by Mayo Clinic. Mind-body techniques strengthen the communication between your mind and body. Integrative medicine practitioners say these two systems must be in harmony for a person to stay healthy. The easy-to-use app can be practiced in the home, office or any quiet place.

While these first two applications are for consumers, Mayo Clinic envisions developing meaningful mobile health offerings for audiences that include patients, consumers, corporate clients, medical professionals, and academia. Some mobile products and services will be designed for use before, during, and after care at Mayo Clinic. Others will provide mobile enhancements and expanded distribution for Mayo Clinic's many existing products and services. Ultimately, Mayo's mobile health strategy will be a mix of native and mobile Web applications available across a variety of handsets and platforms.

"We are diligently focused on understanding the intricacies of a mobile platform and the needs and desires of users," says Scott Eising, director of Advanced Market/Product Development at Mayo Clinic. "We intend to pair our expertise in health care with our growing understanding of the mobile world to develop products and services that are optimized for the mobile audience."

Source:
Ginger Plumbo
Mayo Clinic